01 / BRAND & EDITORIAL DESIGN

A PRACTICE JOURNAL FOR MUSICIANS

BRAND IDENTITY / LOGO DESIGN / EDITORIAL DESIGN / PRINT DESIGN

A two-part design project exploring the relationship between music, movement and creative practice.

Originally developed as Belltone, a personal training concept specifically for musicians, the project began with a complete brand identity, including logo design, colour palette and merchandise concepts.

When the client's direction shifted toward developing a practice journal for musicians, the project evolved into Notabl. We created a new visual identity, journal cover designs and a custom interior layout incorporating practice planning, time tracking and reflection.

The resulting journal was brought into production and is now commercially available through Notabl.'s online store.

VIEW LIVE PRODUCT
Person holding the spiral-bound Notabl. practice journal for musicians, featuring a mauve cover with oversized geometric lettering and an abstract pattern.
Custom Notabl. wordmark in bold, rounded black typography with a distinctive underscore, created for a musicians' practice journal.

02 / BRAND IDENTITY

A bold and minimal visual identity designed to feel modern, focused and creative. The rounded forms and underscore nod to a sense of progression and practice, while the colour palette brings warmth and personality to the brand.

03 / JOURNAL COVERS

Burgundy Notabl. journal cover featuring tonal geometric shapes, rounded typography and a warm brown and coral colour scheme.
Mauve Notabl. practice journal cover featuring oversized white and black graphic shapes over an original Flodström geometric wallpaper pattern.
Blue Notabl. practice journal cover featuring abstract rounded shapes, outlined typography and a white geometric symbol.
Yellow Notabl. journal cover featuring layered geometric forms and the words a practice journal beneath the brand name.

FINAL JOURNAL COLOURWAYS

The journal's cover designs also incorporate an original Flodström wallpaper pattern, bringing together graphic design, illustration and surface design.

04 / INTERIOR LAYOUT

Black-and-white interior layout for the Notabl. musicians' practice journal, featuring weekly reflections, daily practice planning, notes and progress tracking.

The interior is designed to help musicians plan, reflect and stay motivated. Each spread includes space for a practice plan, notes and a simple check-in, encouraging consistent and focused practice over time.

Person writing in an open Notabl. practice journal, showing daily practice plans, notes and self-assessment checkboxes.

05 / THE FINAL PRODUCT

Open spiral-bound Notabl. practice journal on a green surface with a blue pencil, showing a weekly review page for reflection and goal setting.
Close-up of a person holding the Notabl. spiral-bound musicians' journal, showing its patterned mauve cover and bold graphic typography.
Burgundy Notabl. practice journal mockup featuring coral geometric typography and a minimal abstract cover design.

06 / THE ORIGINAL CONCEPT

BELLTONE

Brand Identity / Logo Design / Merchandise Concepts

The project began as Belltone, a personal training concept developed specifically for musicians. We created a visual identity built around a bold, geometric logo, a contrasting blue and orange palette, and a series of merchandise applications.

Water bottle mockup featuring the Belltone geometric logo in blue and orange.
all work
White canvas tote bag mockup featuring the blue and orange Belltone brand symbol.
Grey sweatshirt mockup with the Belltone geometric brand symbol printed on the chest.
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