A complete workplace transformation across 36,000 square feet and three floors, creating a cohesive office environment for three distinct brands.

As HelloFresh, Chef's Plate, and Factor grew, their Toronto headquarters needed to evolve alongside them. Originally occupied during the company's early startup years, the expansive office had developed without a clear spatial plan or cohesive design direction.

Flodström was commissioned to reimagine the workplace in its entirety, introducing a new architectural framework, distinct brand identities, and a considered approach to how the space would function.

COMMERCIAL INTERIOR DESIGN — TORONTO

Hello Fresh / Chef’s Plate / Factor

Project Overview

Location: Toronto, Ontario
Project type: Commercial / Workplace
Area: 36,000 sq. ft.
Floors: Three — Levels 2, 3 and 4
Brands: HelloFresh, Chef's Plate and Factor
Scope: Interior design, space planning, architectural reconfiguration, material and colour development, furniture and finishes

Toronto office reception designed by Flodström Interiors for HelloFresh, Chef's Plate and Factor, featuring a curved dark green tiled desk, suspended brand signage and large industrial windows.

A Reimagined Workplace

What began as a largely open, loosely furnished office required a fundamental rethink of its layout and organization.

The original space reflected the company's startup beginnings: scattered workstations, limited structure, and little consideration for circulation or the relationship between departments and shared spaces.

Working across all three floors, Flodström developed an entirely new space plan, establishing a more intentional approach to workplace organization.

Existing walls and rooms were removed where necessary, while new partitions and enclosed spaces were introduced to support the evolving needs of the business. The redesign brought structure, circulation, and a cohesive architectural language to a previously fragmented environment.

The result was a workplace designed to reflect the company's growth while retaining the energy and character of its origins.

Original floor plan of the Toronto office space for HelloFresh, Chef's Plate and Factor, showing the existing arrangement of private offices, meeting rooms and open areas before renovation.
Original floor plan of the Toronto office space for HelloFresh, Chef's Plate and Factor, showing the existing arrangement of private offices, meeting rooms and open areas before renovation.

ORIGINAL FLOOR PLAN

FLODSTRÖM FLOOR PLAN

Office floor plan by Flodström Interiors for HelloFresh, Chef's Plate and Factor in Toronto, showing redesigned workstations, meeting rooms, collaborative spaces and circulation.
Office floor plan by Flodström Interiors for HelloFresh, Chef's Plate and Factor in Toronto, showing redesigned workstations, meeting rooms, collaborative spaces and circulation.
Interior design concept board by Flodström Interiors for the HelloFresh Toronto office, combining fresh produce imagery, brand identity and contemporary architectural inspiration.

HELLO FRESH/CHEF’S PLATE/FACTOR PRESENTATION — DESIGN DEVELOPMENT

Material and colour palette for the HelloFresh Toronto office by Flodström Interiors, featuring deep green upholstery, natural wood, terrazzo, warm architectural finishes and botanical elements.
Furniture and millwork concept board for the HelloFresh Toronto office by Flodström Interiors, featuring contemporary seating, lighting selections and architectural design references.
Interior design inspiration board for the HelloFresh Toronto office by Flodström Interiors, presenting furniture, architectural details and material references for the workplace design concept.

With HelloFresh, Chef's Plate, and Factor operating under one roof, the design needed to balance a shared workplace identity with the distinct personalities of each brand.

A colour strategy was developed to give each floor its own visual character.

02 / HELLOFRESH

The second floor was developed around HelloFresh's green palette.

03 / CHEF'S PLATE

The third floor introduced the red palette associated with Chef's Plate.

04 / SHARED BRAND ENVIRONMENT

The fourth floor brought together the green and red palettes alongside Factor's black, creating a visual connection between all three brands.

Across the office, colour, material, and architectural elements were used to establish individual identities within a unified design language.

Toronto office reception designed by Flodström Interiors for HelloFresh, Chef's Plate and Factor, featuring a curved green tiled desk, dark green curtains and suspended brand signage.
Reception waiting area at the HelloFresh, Chef's Plate and Factor Toronto offices, designed by Flodström Interiors with black upholstered lounge chairs, a silver side table and dark green curtains.
Reception waiting area at the HelloFresh, Chef's Plate and Factor Toronto offices, designed by Flodström Interiors with black upholstered lounge chairs, a silver side table and dark green curtains.
Built-in meeting booths at the HelloFresh Toronto office designed by Flodström Interiors, featuring deep green upholstered banquettes, arched partitions and light wood tables.
Custom oak planter and informal seating area at the HelloFresh Toronto office, designed by Flodström Interiors with tall snake plants, vertical timber slats and a round wood table.
Custom oak planter and informal seating area at the HelloFresh Toronto office, designed by Flodström Interiors with tall snake plants, vertical timber slats and a round wood table.
Contemporary office lounge at HelloFresh in Toronto, designed by Flodström Interiors with a sage green sofa, sculptural oak coffee table, black lounge chair and natural light from industrial windows.
Built-in meeting booths at the Chef's Plate Toronto office, designed by Flodström Interiors, featuring burgundy upholstered banquettes, arched alcoves and light wood tables.
Informal lounge seating at the Chef's Plate Toronto office, designed by Flodström Interiors with rust-coloured upholstered chairs, a sculptural silver side table and warm wood flooring.
Informal lounge seating at the Chef's Plate Toronto office, designed by Flodström Interiors with rust-coloured upholstered chairs, a sculptural silver side table and warm wood flooring.
Bright red employee lockers at the Chef's Plate Toronto office, designed by Flodström Interiors, with warm wood flooring, a rust-coloured lounge chair and natural light.
Bright red employee lockers at the Chef's Plate Toronto office, designed by Flodström Interiors, with warm wood flooring, a rust-coloured lounge chair and natural light.
Collaborative workspace at the Chef's Plate Toronto office, designed by Flodström Interiors with standing-height tables, custom wood stools, red cabinetry and integrated greenery.
Glass-enclosed meeting rooms at the Chef's Plate Toronto office, designed by Flodström Interiors with floor-to-ceiling burgundy curtains, glass doors and exposed industrial ceilings.
Custom banquette seating at the Chef's Plate Toronto office, designed by Flodström Interiors, featuring a long burgundy upholstered bench, red metal tables and indoor greenery.
Custom banquette seating at the Chef's Plate Toronto office, designed by Flodström Interiors, featuring a long burgundy upholstered bench, red metal tables and indoor greenery.
Office lounge at Chef's Plate in Toronto, designed by Flodström Interiors with a rust-coloured sofa, geometric area rug, indoor plants and large industrial windows.
Private lounge area in the HelloFresh, Chef's Plate and Factor Toronto offices, designed by Flodström Interiors with dark green curtains, a charcoal upholstered sofa and natural light from industrial windows.
Contemporary lounge at the HelloFresh, Chef's Plate and Factor Toronto offices, designed by Flodström Interiors with sculptural blue chairs, a black ottoman and tiered pale wood seating.

Space for growth.

The completed office reflects a company that had moved beyond its startup beginnings without leaving behind the energy that shaped its success.

Through architectural reconfiguration, thoughtful space planning, and a distinct visual identity, the project transformed three floors of loosely organized office space into a cohesive workplace for a growing organization.

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